Launch

Brand building

Give your brand a personality, a fitting visual identity with a strong digital footprint

Why?

Each brand has a unique ‘personality’,  ‘purpose’, and  ‘value’  the brand is adding for the patients, people, or healthcare providers. We have observed that all the leaders and decision-makers have a clearly defined purpose for their brand/organization. It is equally important to communicate the purpose meticulously and consistently across all the platforms, digital or direct.

Healthcare communication is of higher importance than most industries, as the communication directly affects or benefits the ‘life’. With so much information overload on the internet,  for patients to make the right and timely decisions for their health is confusing and arduous. Significant margin of the problem lies in the lack of clarity on the availability of options and adequate knowledge pertaining to one’s need regarding their health problems. Healthcare providers find it difficult to stay updated on the right information and in easy access of the information required for their patients.

How?

Our in-house scientific modus-operandi gets the exact understanding of your brand from your end customers. Detailed secondary research is where we start while creating your brand strategies and implementation plan. Our profuse knowledge of what works in the healthcare industry and the geographies you are focusing on makes your brand quickly acceptable to your target audience. Updated with the market and digital trends we create a futuristic approach for your brand.

Who?

In the event of being a hospital launching your new center, a pharma company introducing a newly approved drug in the market, a biotech or a medical device company introducing their brand for doctors or a wellness firm entering into a highly saturated consumer market.

We are the people for you, when you want to launch a healthcare brand, as well as if you are planning on giving a new look and feel to your existing and well-established brand, reinventing yourself.

We would love to work with you for all the creative and challenging tasks for launching!

When?

The best time to get us on board is when you finalize your business model and revenue plan. A clear understanding of brand positioning, future business plans, go-to-market concept, and marketing goals is required to create a great and effective brand strategy.

What?

We develop a brand strategy, the brand guidelines that includes brand visuals, brand language and  brand creations for digital and physical presence. We create a digital ecosystem for your brand including your website, social media presence, your mobile apps, or online communities.