Each brand has a unique ‘personality’, ‘purpose’, and ‘value’ the brand is adding for the patients, people, or healthcare providers. We have observed that all the leaders and decision-makers have a clearly defined purpose for their brand/organization. It is equally important to communicate the purpose meticulously and consistently across all the platforms, digital or direct.
Healthcare communication is of higher importance than most industries, as the communication directly affects or benefits the ‘life’. With so much information overload on the internet, for patients to make the right and timely decisions for their health is confusing and arduous. Significant margin of the problem lies in the lack of clarity on the availability of options and adequate knowledge pertaining to one’s need regarding their health problems. Healthcare providers find it difficult to stay updated on the right information and in easy access of the information required for their patients.