Fathers, like mothers, are pillars in a child’s development be it wellbeing or health. We at Inscience came up with a unique concept to highlight the role of a father in the whole process of stem cell banking. We realized that a father’s decision is as important as the mother and is also the service payer.
We went ahead and proved that client with a logo depicting the father, mother, and baby in the brand logo, explaining the father’s role in the decision making. A unique brand identity was created along with brochures, flyers, business cards, journals, envelopes, applications and etc. Incense helped the client in creating a total of 56 brochures that are concept related, design during original photography.
The logo which was created using the unique identity and concept is still used in the current market.