As a marketing partner to Pacific International Hospital in Papua New Guinea, InScience executed the challenge in 3 different categories. The strategy included 3 different projects for three quarters i.e.
1. Globeathon – A Community health initiative for cancer awareness!
Globeathon, which was a community health initiative for cancer awareness, required a different approach for a country like Papua New Guinea. InScience created posts for Facebook that prominently displayed hospital services and facilities along with the importance of the event that was visually appealing and easy-to-read content for the PNG community. Furthermore, InScience created a strong social media presence and provided easy to access links for Facebook posts, educational blogs and online registrations. As promoting these types of events usually involves a great deal of planning, InScience with a team of expert content writers and Digital marketers, put in its efforts in building content, designing and print media by creating online connections, and established the organization in the social media sphere.
2. OOH- operation of Hope
Cleft lip and cleft palate are defects that occur when a baby’s lip or mouth do not form properly during pregnancy. As reported by the World Health Organization (WHO), the prevalence at birth of OFC varies worldwide, ranging 3.4–22.9 per 10,000 births for Cleft palate. Children affected with this suffer with problems that include feeding and speaking clearly and can have ear infections. Sometimes, they also might have hearing problems and problems with their teeth.
In order to reach more families where children suffer from an orofacial cleft, Operation Of Hope was launched by Pacific International Hospital.
Operation of hope (OOH)being a country-wide initiative, it was undertaken in order to conduct free cleft palate and lip surgery on underprivileged children in Papua New Guinea. InScience being a marketing partner for Pacific International Hospital, executed the challenge by giving a quick insight about the event during the 51st Annual Medical Symposium for the whole medical fraternity of Papua New Guinea by distributing the flyers and displaying standee. For reaching out to more people, strong social media presence was created through attention grabbing posts promoting the event
3. Cancer awareness
The cancer awareness was a bigger challenge than expected with the audience who have long been used to traditional medicine and approaches. They required a mixture of traditional and modern approach. InScience understood the perception of the people residing in Papua New Guinea. We undertook the challenge by creating informative posts on Facebook during the month of September which was creative and visually attractive to make the campaign a great success. We also made a strong social media presence for Pacific International Hospital by providing elaborated content posts as blogs for those who wanted more insight on cancer.