The key challenge was transferring the enchantment of a legacy into the digital landscape. The uphill task was to make Fernandez Foundation digitally visible and further upgrade their business by taking into consideration the leads. We achieved this by developing a credible advanced experience based on the idea of “respectful care” to all moms and infants. InScience formulated strategies to make Fernandez Foundation a trusted brand for young mothers who couldn’t reach out for help when it comes to health for themselves and their child.
Millions of pregnant women being affected with complications due to the lack of antenatal checkups. Many had no access to the healthcare facility as much as it were projected to be. This gave Fernandez Foundation leverage when they started reaching out to an audience that required help in the community.
How InScience made Fernandez Foundation the Market Leader
InScience needed an approach that would reach a specific community and would trigger an awareness on mental and physical health. This was a sensitive issue to society and hence needed special attention for creating the right impact. The well-researched and assembled data gave Inscience a better edge for formulating innovative strategy to create a massive impact on the targeted audience.
Right from the beginning, the commitment was in strategizing our game plan for expanding the online presence of Fernandez Foundation to where it is currently positioned in the market.InScience with the team of analytical experts, conducted a mass research for understanding the emotional and societal connection towards the maternal care stigmas in the country.
Later, based on the data InScience broadcasted Fernandez Foundations’ several efforts and initiatives in multiple social media platforms enabling them to connect with their target audience. As a result, through Stork Home the expected impact was created, making Fernandez Foundation as a prominent market leader.
What has Fernandez Foundation achieved with the help of Inscience Health?
With the help of extensive research and planned operative techniques, immersive design and focused advertisements including a set of management strategies that has helped Inscience Health see better engagement with young and new mothers with many services offered by Fernandez Foundation. This innovative and enhanced strategy for digital marketing has made a huge difference in the way young women approach motherhood.
The digital approach worked and the reach on social media platforms saw a drastic increase by 50% and 20% respectively during each month. Thanks to in-depth analyses by Inscience Health, Fernandez Foundation could provide timely interventions to leverage several successful social media campaigns.
Figure 1 Facebook and Instagram Likes of Stork Home and Fernandez Foundation
The above graph is a comparison of Facebook and Instagram impressions and reach. After the strategy got into motion, in 2019 Fernandez Foundation impacted on thousands of lives given the reach of the audience. This led Inscience Health in achieving their targeted deliverables.