With over 30 years of experience and spread across 230 centres, Apollo Sugar with its network of Diabetes clinics offers world class Diabetic care even across remote areas.
With the intension of spreading awareness about diabetes to patients, their families and the general population, Apollo Sugar approached InScience for creating a customized patient education material. Our client emphasized on the three characters that exist in Diabetes management that include Mr. Puffed up (the one who is burned out with the demands of Diabetes Management), Mr. Distressed (who is worried about getting diabetic complications) and Mr. Myopic (who wants easy ways to control diabetes effectively).
InScience suggested the Concept of Flipbook which could be used by Diabetes educators during consultation. InScience closely worked with the doctors from Apollo Sugar to understand Diabetes management and to get clarity on their needs to educate the patients. With its medical expertise, a crisp content with infographical representation has been designed with a to and fro exchange of ideas between Apollo Sugar doctors and InScience team.
Apollo Sugar spread across 6 major cities in India, translated the patient Education material over 5 languages that helped the people across different cultures to get aware on diabetes. Patient education flip book has been increasingly accepted by the client and patients.