Educational journal – marketing tool for expectant mothers

Cryosave, a stem-cell banking organization intended to promote their brand in more recognizable way through concepts and to develop market strategy.

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Objective was to promote the knowledge about stem cell banking and necessary measures to be taken during pregnancy. Cryosave reached InScience to spread awareness through attractive concepts.

InScience implied the idea of medical scrapbook/pregnancy journal which could be used by soon parents-to- be, for a healthy pregnancy. This journal contains a 40-week journey of pregnancy, easy to understand the medical sickness symptoms and manage the complications. The content is crisp with relevant illustrations to keep mums engaged.

Cryosave received adulation from clients. Highly accepted to spread the awareness globally by receiving copyright to publish the educational journal.

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